"We don't sell skins, we don't sell upgrade packs," he says. Rapczak attributes this to the steady release of expansions, saying Ark has "fallen into a sustainable revenue model." Ark has sold 16 million copies across PC and console, with ten million installs on mobile, and it's often one of the most played titles on Xbox Game Pass.
It's a cadence that has worked well so far. The pair continue a pattern Wildcard has established over the years, where Ark receives one or two big, free updates and a premium expansion to drive sales around the holidays. So earlier this year, the team knuckled down on Genesis, a brand new expansion with two parts releasing this coming December and winter 2020. There was also more gameplay stuff we wanted to do." We didn't know what we would do with it, we thought maybe there would be a sequel or some kind of spin-off later, but we had an opening to do more story. He continues: " really made us think, 'Hmm, maybe we should give players more,' because there's more story to tell. "We never imagined it would be in this state, which is why we're doing more expansion packs, because it's clear the audience is still loving the game, is still playing it and is hungry from more content," co-founder Jesse Rapczak tells.
Wildcard was even surprised by the expansion's sell-through to the established userbase. Yet the third pack, last year's Extinction, did "far better than we were expecting" and the availability of a season pass brought in a lot of new users who suddenly had the entire Ark experience. Studio Wildcard, the developer behind Ark: Survival Evolved, has just announced its fourth and fifth expansion packs - two more than it ever intended to do.
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